Beni Ourain rugs and generally Berber Moroccan rugs have been highly sought after in recent years. There are so many reasons why these rugs have captured the eyes and hearts of so many lovers of design and beauty. But they are not just a fad! Beni Ourain rugs are likely the most comfortable rugs you’ll ever encounter. They are made from 100% sheep wool and are 100% undyed. These heirloom rugs are made for those who truly appreciate the natural world. They are the epitome of warmth and luxury. We at Sukhi are proud to be part of this tradition. Check out Sukhi Beni Ourain collection.



Many people discovered the Beni Ourain rugs in the last three years, but the authentic handmade Beni Ourain have a long history of tradition. Such a rug is a genuine piece of Moroccan heritage into your home that you can pass down to generations. Do you enjoy rugs from truly rural settings? Then you will appreciate a Beni Ourain rug beyond the fact that it is trendy.  Trends come and go, but these magnificent rugs have a fascinating ability. They connect the long history of the nomadic Berber tribes with modern day interiors.


A piece of the soul of Moroccan women

These rugs are not a temporary flame, but pieces to forever fall in love with. The lives of their makers are all part of the making process. Women usually weave these rugs. They creatively infuse elements from their lives into the designs: about birth, fertility, nature, femininity, stories of rural life and of personal believes.


Enormous amount of work  

The work that Sukhi artisans put into each Berber rug is indescribable in some ways. Each rug takes multiple weavers many, many days. Over a period of weeks, artisans are busy threading wool and tying individual pile knots. The end result is a gorgeous piece of art. Now, don’t believe us! Here is what three passionate and irrevocable lovers of interior design and the Beni Ourain rugs say.


1. Moroccan Magic


I’ve been trying to add some of the bohemian spirit to my own home since i fell for the style during my recent stay at Casa Cook, and my new malika rug – made by artisan Meghighda – has been the perfect place to start! Given the skill and craftsmanship that goes into every Beni Ourain rug, it’s great to hear that Sukhi pay their craftspeople earn 2-3 times the average wage in their region, and also allow them the flexibility to work from home and spend better quality time with their families.  Kate from Fabric of my life. 



2. Found in the history of architecture



Lately I have been quite obsessed with these monochromatic tribal rugs called Beni Ourain. I know, I’m not alone and this is nothing new, since these Moroccan rugs are almost everywhere, in Pinterest, in magazines, in stylists’ homes. Ranging from Scandinavian style interiors to Boho and Jungalow ones.


These beautiful monochromatic tribal rugs are perfect for several kind of styles. Their neutral colour palette works well with other neutrals but also with bolder hues. They are also a perfect way to warm up a room and to add a little texture with their geometric pattern. Then, just looking back in the history of architecture, these carpets already appeared in Le Corbusier and Alvar Aalto homes, so not everyday people!  Elisabetta from The Italian Bark


3. Strong Ethics



In the covered markets of the main square in Marrakesh, I fell in love with the traditional Beni Ourain rugs that hang from every corner. What I didn’t realised until I had done a bit of research on Suhki is the strong ethics of this company.  They aim is to help you buy directly from the people who make rugs, cutting out the middle-man – so more money goes directly back to the Moroccan people. As a consequence, the weavers of these beautiful rugs have better working conditions and fairer pay, which in this day and age of fast-purchase homewares is huge peace of mind. After all, who wants something in their home that has come at a great cost of others? Maxine, from We love home blog


Beni Ourain rugs are the most prestigious in all of Morocco. They are made from what is considered among the finest wool on earth.  How can they be a passing trend?

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